It's advantageous for any customer that the box looks like a rectangle cookie tin. Isn't this a practical way to introduce suet? Firstly, it will allow you to position all the cookies at once, in a uniformed manner. The whole tin is made from hard sheet steel which means it's a very long term solution for your storage problems. Secondly, the tight seal keeps cookies fresh enough to beat staleness that may develop if they're left out too long--ensuring that they maintain both flavor and texture over an extended period of time. This makes cookies cheap because nothing gets thrown away and it means you can have your cookies any time the desire takes you Now, the sophisticated design of the tin will set off the appearance of your cookies very well by comparison with everything else; indeed, for many participants in this branding contest It's an ornament or at least a dish that must be left up on display In summary, the rectangular cookie tin is durable. It will keep your treats fresh and looks great to boot--a necessity for any kitchen.